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Quick Links - for those who don't want to read the Salesforce overview

What Is Salesforce?

Salesforce is the number 1 CRM in the world, what is a CRM I hear you ask?  It stands for Customer Relationship Management, a system to help manage existing and potential customers.  From marketing to sales, all the way through customer service and maintaining those important customers, a CRM will help you provide the best possible experience for your customers while ensuring that your efforts to generate new ones are not wasted.

Salesforce is a behemoth of a system, with multiple products to help assist with every aspect of managing customers.  It would be impossible for me to explain what each product does without taking up hours of your time, so I'll try to summarise.  The Salesforce CRM can assist with your marketing efforts, sales processes including complex quoting, contract management, and order processing, following on from the sale there are products that can help you provide the best customer service and create an online community to help cement your reputation as a customer-focused company.  Salesforce can be integrated with a wide range of systems including accounts, e-signature software, and stock management meaning that whatever the situation, industry, or environment, Salesforce can handle it.

As I write my study guides for each product I will give a more detailed overview of each product and its key benefits but for now, if you want more information please head over to

Why Does That Matter To You?

It may not, but in all likelihood, you are here because you either follow me on LinkedIn, have been recommended by someone you know and trust, or are looking to either forge a career within the Salesforce ecosystem or improve your current Salesforce skillset.

First thing first, let's talk numbers, why should you learn Salesforce or improve your Salesforce skills? Well, here are some numbers to illustrate why.

- Salesforce is the number 1 CRM system used around the world, and not by a small margin. Salesforce accounts for nearly 20% of all CRM systems used, the next closest is Oracle with just over 5%. Learning Salesforce gives you a highly marketable skill that can be used at a wide range of companies.

- It's estimated that there will be 3.3 million jobs created within the Salesforce economy by 2022, its a growing market meaning that once you have the relevant experience you should never struggle for a job.

- There is a skill shortage in this area, meaning that if you have the right skills you will be in demand and therefore your earning potential will be high.

- The average salary for a Salesforce Administrator (often thought of as the first step of your Salesforce career) is around £30,000.  Should you carry on your studies and aim for the top echelon of Salesforce professionals you could be looking at £150,000 + as a Technical Architect.

How Do I Learn Salesforce?

So how do you get started?  How do you learn a skill that could potentially earn you a fortune?  How much is it going to cost you?

The best thing about Salesforce is that if you want to learn you can do it for free!  Yes, free!  Salesforce has developed an incredible learning environment that not only provides you with the study material but also gives you a real hands-on training environment so you can put into action what you are learning and truly understand it.

Check out Trailhead for more information.

On top of the free material and study guides that Salesforce offers there is a wealth of alternatives to supplement your learning, there are paid websites like Focus On Force that provide comprehensive notes for your studies.  There are also a number of free blogs run by Salesforce experts and MVPs that help solidify your understanding and provide more guidance as to the best ways to approach your certifications.

Let's Get Started!

My hope is that I am able to help you learn this wonderful system that has transformed my professional career, I will be writing guides that not only give you my method for approaching any Salesforce exam both the studying and the test-taking.  But also certification-specific guides, and I will only write guides for the exams that I have passed, if I haven't studied or passed them how can I guide you through the process?

So let's get started!

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